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Save time + bill more hours = reap success

When I feel overwhelmed by my writing, editorial and communications consulting work — no matter how interesting the assignments — it’s time for me to capitalize on both time-tested and tech-savvy methods of ramping up my focus, staying on task, enhancing efficiencies, and more. A colleague and friend from IWOC (Independent Writers of Chicago) and I recently tackled the wide-ranging topic of time management and presented our “findings” to colleagues at a gathering of this talented group of independent writers. In this post, I’ll review the thinking behind our presentation. Here it is. My co-presenter and I spent weeks researching this behemoth of a subject, including consulting the writings and

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PR Often Surpasses Advertising

Pr-vs-advertisingMany companies choose to allocate many more of their marketing dollars to public relations — rather than advertising — particularly when budgets are short. Why? Simply put, public relations is quite cost effective while advertising is often prohibitively expensive. Learn how PR obtains results on a reasonable budget.

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Top Apps & Websites For Writers

AppGlobe_blackA recent presentation by Top Drawer Communications’ principal, a board member of the Independent Writers of Chicago — along with a colleague — highlighted more than two dozen stellar websites and apps guaranteed to make the writing life more productive while producing better results for clients. See the slideshow and accompanying resources.

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