Expertise

Specialties

  • Healthcare, hospital operations, business of healthcare, patient education and personal health/wellness
  • Disabilities and mental health
  • Nonprofit organizations, including fundraising communications
  • Business-to-business communications
  • Consumer goods
  • Children, family and community issues
  • Food, cuisine, and hospitality
  • Social advocacy/issue-oriented communications

 

Services

  • Media relations, including press releases, story pitching, media training (for spokespersons) news conferences and crisis communications
  • Strategic public relations communications planning and execution
  • Annual reports
  • Book publicity
  • Blog posts
  • Copywriting
  • Editorial services  (other) news and feature writing, content editing, copyediting, op eds, etc.
  • Employee communications
  • Event management (support role including programs, invitations, script and speech writing, media relations)
  • Executive and fundraising communications
  • Ghostwriting
  • Marketing materials, including brochures and newsletters
  • Reports, white papers and case studies
  • Script and speech writing
  • Web content
 

PR Often Surpasses Advertising

Pr-vs-advertisingMany companies choose to allocate many more of their marketing dollars to public relations — rather than advertising — particularly when budgets are short. Why? Simply put, public relations is quite cost effective while advertising is often prohibitively expensive. Learn how PR obtains results on a reasonable budget.

Own Betsy’s Latest Book!

Top Apps & Websites For Writers

AppGlobe_blackA recent presentation by Top Drawer Communications’ principal, a board member of the Independent Writers of Chicago — along with a colleague — highlighted more than two dozen stellar websites and apps guaranteed to make the writing life more productive while producing better results for clients. See the slideshow and accompanying resources.

© 2013 Top Drawer Communications