Public Relations and Editorial Portfolio

Book Publicity

 

“How Latino Culture Is Transforming the U.S. — press release

“How Latino Culture Is Transforming the U.S. — Progressive Grocer Magazine

 

Children, Family and Community Issues

 

Many Families Seek Fewer Material Gifts at Holiday Time – Associated Press

Dealing with Emotional Cutoffs  — Chicago Tribune

Couples Turn Reading into a Joint Venture — Christian Science Monitor

Stepparenting – How To Successfully Blend a Family — Bride’s Magazine

Ten-year-old Girl Helps Fund Cure for Rare Disease       Chicago Parent       American Girl Magazine

Chicago Fights Gun Violence (City of Chicago, Department of Family and Support Services)  — Chicago Tribune

Top Toys for Kids — The Best Report

Toys for Kids with Disabilities (Anixter Center) Parents Magazine

 

Food, Cuisine and Hospitality

 

British Food invades the U.S. — North Shore Magazine

Gourmet Grocery Stores Gain Popularity in Chicago’s Northern Suburbs  North Shore Magazine

 

Healthcare

 

Saint Anthony Hospital, a Catholic Community Hospital, Breaks Away from Resurrection Healthcare To Become Independent

Innovation in Fighting Hospital-acquired Infections (Northwestern Memorial Hospital) Wall Street Journal

Best Hospitals in U.S. (Northwestern Memorial Hospital) U.S News & World Report

Northwestern Memorial Hospital Introduces Digital Mammography in Chicago (media release)

Infertility Treatments Help Many Fulfill Their Parenting Dreams (Northwestern Memorial Hospital) community newsletter

Individual with Disabilities Savors Independent Living  (Anixter Center) Chicago Tribune Magazine

Spina Bifida – First Independent Housing Option in Midwest for Independent Living (Anixter Center) Chicago Sun-Times and media materials

National Lekotek Center Lekotek/Toys for Kids with Disabilities — Daily Herald

National Lekotek Center (Toys for Kids with Disabilities) — Parents Magazine

Saint Anthony Hospital (Chicago) Expands — Health Progress Magazine

Coverage of Mental Health — PR Week

 

Home and Design

 

How to Hire an Interior Designer — Consumers Digest Magazine

“I Can Be an Interior Designer” children’s book

Chicago-area Interior Designer (Diana Gourguechon Interior Redesign) Emphasizes “Green” Approach — CTW Features Syndicate

 

Nonprofit Organizations/Advocacy

 

Better Employment Opportunities for People with Disabilities (Anixter Center) Chicago Tribune

Annual report sample pages — Anixter Center

Americans with Disabilities (ADA) Anniversary (Anixter Center)  — Springfield Journal Register (Illinois)

New School-based Health Center Opens in Chicago (Heartland International Health Center) Chicago Tribune

Heartland International Health Center Wins GE $250,000 Grant (press release)

Million Mom March (against gun violence)  —   Chicago Tribune       Newsweek

Heifer International sponsorship brochure 

 

Small Business

 

Professional Organizer Assists Homeless Shelter (Optimal Organizing) — Evanston Review

Chicago-area Interior Designer (Diana Gourguechon Interior Redesign) Emphasizes “Green” Approach — CTW Features Syndicate

Jeweler Beth Russo (Beth Russo: Jewelry as Art) Metro West Daily News, Boston, MA

Wilmette Debuts Schedule of Holiday Events (Wilmette Chamber of Commerce)

 

PR Often Surpasses Advertising

Pr-vs-advertisingMany companies choose to allocate many more of their marketing dollars to public relations — rather than advertising — particularly when budgets are short. Why? Simply put, public relations is quite cost effective while advertising is often prohibitively expensive. Learn how PR obtains results on a reasonable budget.

Own Betsy’s Latest Book!

Top Apps & Websites For Writers

AppGlobe_blackA recent presentation by Top Drawer Communications’ principal, a board member of the Independent Writers of Chicago — along with a colleague — highlighted more than two dozen stellar websites and apps guaranteed to make the writing life more productive while producing better results for clients. See the slideshow and accompanying resources.

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